Everyone wants to bet on teams where employees show commitment to what they do. Thus, businesses are looking for ways to build loyalty and create an inspiring work environment. One of the key tools that help in this process is printed corporate clothing and promotional gadgets. Te niepozorne elementy mogą znacząco wpłynąć na poziom satysfakcji i zaangażowania pracowników, gdy są odpowiednio wykorzystane. Jakie jest pięć skutecznych sposobów na zwiększenie zaangażowania pracowników przy wykorzystaniu odzieży reklamowej z nadrukiem i firmowych gadżetów?
1. company gadgets as a work motivator – merch as part of rewards
Contests and prizes are proven ways to motivate employees and stimulate their competitive spirit. By organizing internal competitions with prizes in the form of company logo apparel or promotional gadgets, you can create a fun atmosphere that fosters integration and positive team relations. Let your creativity run wild and make sure to relate the theme of the contest – the prize, and it will only conquer the WOW effect!
What’s more, participating in a contest allows employees to distinguish themselves, and the prize of personalized company-printed clothing is an additional motivation to engage in tasks. Company T-shirts, logo sweatshirts or caps with a favorite print will not only please the winners, but will also be a great way to promote the company on a daily basis. Such gadgets can accompany employees at work, but also outside of work, increasing brand visibility in public places. Company clothing for employees also provides a valuable distinction that reminds of successes and positive achievements. You can create an entire narrative around such promotional products, which not only arouses curiosity and engagement, but also integrates the team more!
2. employees are the company’s best ambassadors
Employees who are proud of where they work are eager to act as brand ambassadors. One way to encourage them to do so is to give them apparel with the company’s logo, such as sweatshirts, T-shirts or electronic gadgets with the brand’s logo. This type of promotional apparel helps them identify with the company, while also being a great way to build brand awareness among a wider audience. Printed company sweatshirts or promotional T-shirts with logos make employees the company’s calling card even outside working hours.
However, in order for such an idea to be beneficial, it is worth ensuring high quality clothing and an attractive design that employees will want to wear every day. Employees who identify with the company are more likely to engage in marketing or recruitment activities, which further builds their commitment. And the next step could be entire ambassador programs, which will further nurture your brand image.
3. foster a sense of belonging to the team with corporate apparel
Another way to build increased commitment within a team is to foster a sense of belonging. Company-printed apparel, such as sweatpants with personalized prints, sweatshirts with company logos or printed mugs, creates a sense of cohesion within the group, which is especially important in organizations where working together matters. Corporate clothing for employees makes each team member feel part of a larger whole, and such a uniform can symbolically emphasize unity and shared values.
Wearing corporate clothing on a daily basis or at company events, meetings or trade shows allows for greater identification with the company. Employees who feel part of a close-knit team are more committed, loyal and motivated to complete tasks. Well-designed printed corporate apparel builds a sense of community and makes employees readily identify with their company’s values.
4. building a good first impression during onboarding
The first few days on the job are crucial to a new employee’s long-term commitment. It is then worth taking care of the details that will make a new team member feel welcome. One of the elements that can build a positive first impression is a welcome pack, or welcome pack – a welcome kit with company clothing, promotional gadgets and accessories necessary for work. Such a kit can include a T-shirt with the company logo, notebooks, pens, mugs or other personalized gadgets that will make the employee feel immediately part of the team. Besides, it should include key information about the organization in the form of a guidebook and technological equipment that a new person in the team needs.
With items such as personalized clothing and apparel with company logos, new male and female employees can immediately begin to identify with the company’s values and culture. In this way, he gains not only a practical gift, but also symbolic confirmation of his new place in the team. Such care on the part of the employer from the first days of work definitely builds loyalty and motivation for action.
5. remember work anniversaries and birthdays in the team!
Recognizing employees’ achievements and celebrating their work anniversaries is key to building commitment and creating a friendly atmosphere. Any gesture that makes an employee feel appreciated is of great importance – especially when it’s a special day such as a work anniversary or birthday. Even small gifts, such as branded socks or a T-shirt with a name or catchy slogan, can bring a smile and build a bond with the company.
After all, clothing with company logos or other personalized clothing can be the perfect gift that not only distinguishes an employee, but also strengthens their brand loyalty! It is worth remembering that such a gift does not have to be expensive – the most important thing is the gesture and intention. An employee who gets a special gift for a work anniversary feels appreciated and motivated to continue working for the company. And after all, that’s what we care about!
Increasing employee engagement is a process that requires attention and thoughtful action. Printed corporate apparel and other branding elements can become effective tools for motivation and building team loyalty. Contests with prizes, welcome packs, custom-printed apparel and gifts for work anniversaries – each of these elements has a positive impact on the atmosphere and motivation in the company. At MerchUp, we offer a wide selection of corporate apparel for employees to help build commitment and create a consistent brand image.
With properly selected promotional apparel and gadgets with the company logo, employees become brand ambassadors, which translates into greater recognition and a positive image of the company. Remember that every gesture towards employees strengthens their loyalty and attachment to the company, and a properly thought-out strategy with personalized clothing is an effective step towards building commitment of the entire team.
