When choosing printed corporate apparel, we are often confronted with the specification of material grammage. The grammage is a key parameter of printed promotional clothing, affecting the wearing comfort, durability and purpose of the garment. What exactly is the grammage of the material, how does it affect the comfort of the wearer, as well as its importance for personalized clothing such as T-shirts, sweatshirts or jackets with the company logo? We already answer!
What is a fabric weight?
Fabric grammage refers to the weight of the fabric per unit area, most often expressed in grams per square meter (g/m²). This means that the higher the grammage, the heavier and thicker the fabric. For apparel manufacturers like us – who specialize in promotional apparel – grammage is a key factor in determining the quality, durability and use of a given fabric. For consumers, on the other hand, grammage is equally important, as it affects the comfort of the garment and its functionality in various weather conditions.
How does grammage affect the comfort of a garment?
Advertising garments, printed corporate apparel and other personalized garments, such as sweatshirts or T-shirts with company logos, can have different weights depending on their intended use and expected comfort. Different weights offer different properties, from breathability and lightness to thermal insulation.
1. lightweight materials (up to 150 gsm)
Low-weight material, up to 150 gsm, is ideal for warm summer days. Such fabrics are light and airy, which makes printed corporate apparel made of lightweight materials perfect for the hot months. T-shirts with a weight of about 130-150 gsm ensure adequate air circulation and minimize the risk of overheating. That’s why they are a popular choice for summer events or as part of the everyday attire of male and female employees.
Lightweight t-shirts with company logos or promotional clothing are comfortable and do not weigh down the body, making them ideal for everyday wear, especially when a company wants employees or customers to feel comfortable in any situation.
2. medium weights (180-250 g/m²)
Clothing with a weight of 180-250 gsm, such as cotton T-shirts, sweatshirts or pants, is slightly heavier, but still relatively airy and comfortable. Fabrics in this category are particularly popular in workwear, as they provide not only comfort in wearing, but also resistance to damage. T-shirts with a weight of 180-190 gsm are durable and perfect for personalization – prints on them are more durable, which is important for printed advertising garments and garments with company logos.
With the right thickness, the medium weight provides adequate durability for the garment and is versatile enough to work well in both spring and autumn. 180-250 gsm corporate clothing for employees is ideal for everyday use, especially for those who work on the move or need more durable fabric.
3. thicker materials (over 350 gsm)
For winter clothing, such as jackets, sweatshirts (including fleece blouses) or coats with company logos, materials with a weight of more than 350 gsm are used. These fabrics provide excellent thermal insulation and protection against the cold, making them ideal for colder days. High-weight promotional clothing is an investment that allows companies not only to ensure the comfort of their employees during the winter season, but also to effectively promote the brand.
Company logo sweatshirts or higher-weight jackets are an excellent choice if your company wants to stand out with sturdy, warm company-printed clothing that will be comfortable in harsher weather conditions.
Use of different garment weights
Clothing weight is important when choosing clothing for different occasions and for a variety of uses. Depending on whether you are looking for summer, work or winter clothing, the right grammage will help ensure comfort and functionality.
Summer clothing
Promotional garments up to 200 gsm, such as lightweight T-shirts and dresses, are the ideal choice for warmer days. Lightweight fabrics provide breathability and comfort, making employees more likely to wear printed corporate clothing during summer events, trade shows or outdoor meetings. Lightweight logo corporate clothing is easy to care for and does not weigh down the body, which is extremely important in the summer.
Workwear
When it comes to workwear, grammage plays a key role. Garments with a weight of 180-250 gsm provide the durability that is necessary when working in harsher conditions. These fabrics are more resistant to mechanical damage, which makes the printed advertising clothing is more durable and can last longer. Workwear with a company logo is not only a matter of aesthetics, but also functionality – the higher the grammage, the greater the durability and resistance to abrasion.
Winter clothing
Winter clothes, such as sweatshirts and jackets, require higher-weight materials. Fabrics above 350 gsm are able to provide protection from the cold while being durable and comfortable to wear. Personalized winter clothing with a company logo is not only a functional solution, but also helps build brand image. Employees wearing warm, sturdy company logo clothing will feel comfortable and are eager to represent the company in harsher weather conditions.
The influence of grammage on the aesthetics of advertising clothing
Grammage affects not only comfort, but also how garments with company logos looks and fits on the body. Thicker fabrics often hold their shape better, which is an advantage for more formal clothing, but may be less comfortable for everyday wear. Lightweight fabrics, on the other hand, lay down more freely, which is an advantage when you want a natural look to your corporate clothing.
The grammage of the material also affects on the quality of the prints. In the case of higher grammage garments, the prints are more durable and adhere better to the fabric, which makes the clothes with the company’s logo retain their aesthetic appearance for longer. At MerchUp, we are well aware that the right fabric weight is crucial to the durability of the prints and the overall impression that the promotional clothing makes on the recipients.
How to choose the right garment weight?
When choosing printed corporate clothing, it’s worth considering the conditions in which the clothes will be used and the visual effects you want to achieve. Lighter fabrics will work well in summer or during heavy traffic, while thicker fabrics will be ideal for colder days or as winter clothing items.
Material weight is a key parameter that affects the comfort of the garment and its purpose. Printed advertising clothing can have different grammages, which determines its functionality, durability and aesthetics. Choosing the right grammage of clothing allows you to adjust the garments to the weather conditions, as well as the preferences of the users. Whatever your needs – personalized clothing with the right weight will ensure comfort, durability and attractive appearance, which is crucial for both employees and customers.
