Firmy coraz częściej wybierają i powinny wybierać ekologiczną odzież firmową, a to w obliczu dbania o zrównoważony rozwój i pozytywny wizerunek. Ubrania z certyfikatem GOTS to gwarancja etycznej produkcji i minimalnego wpływu na środowisko, co ma znaczenie zarówno dla pracowników, jak i klientów. Przyjrzyjmy się, dlaczego warto inwestować w odzież firmową z nadrukiem spełniającą normy ekologiczne, jak świadomie wybierać ubrania reklamowe oraz jakie eko certyfikaty warto brać pod uwagę, by moda firmowa była zgodna z zasadami ESG i społecznej odpowiedzialności biznesu.
Ecology in corporate fashion – why is it so important?
Environmental awareness is actually growing in every industry, hence corporate apparel is no exception. More and more companies are opting for eco-friendly corporate apparel, which not only emphasizes professionalism, but also demonstrates a responsible approach to the environment, thus giving companies an image boost. That’s why environmental certifications such as GOTS are crucial here.
Eco-friendly corporate apparel is not only a matter of material, but also of the entire production process – from sourcing raw materials, to sewing, to printing and distribution. Companies that choose printed promotional clothing with eco-certificates can stand out in the market and attract customers and employees for whom corporate social responsibility, or CSR, and care for the environment are key values.
What is GOTS certification and why should you choose it?
GOTS, or Global Organic Textile Standard , is one of the world’s most rigorous and prestigious organic certifications. It signifies that a textile product has been made from at least 70% organic fibers, and that the entire production process meets strict environmental and social standards.
What are the benefits of choosing GOTS-certified clothing?
- Ecology
Eco clothing made from certified fabrics reduces water consumption, energy consumption and eliminates harmful chemicals. - Safe for skin
The absence of toxic dyes and chemicals makes printed corporate clothing safe even for those with sensitive skin. - Ethical production
GOTS certification ensures that the garments have been produced under dignified working conditions, without the use of child labor. - Durability and quality
GOTS-certified garments are distinguished by their durability, which means less resource consumption and less textile waste in the long run.
Eco-friendly corporate clothing – how to approach the subject responsibly?
Choosing eco-friendly corporate apparel that has been sustainably produced is not only a matter of raw materials, but of the entire approach to the production and use of clothing in a company.
1. rely on local organic clothing manufacturers
Producing in local sewing factories, as MerchUp does, significantly reduces the carbon footprint(see MerchUp’s 2023 carbon footprint report). A shorter delivery route means less fuel consumption and reduced carbon emissions. What’s more, local production means greater control over quality and working conditions.
What’s more, at MerchUp, we also reduce packaging consumption when shipping sample packs to our clients and customers!
2. selection of suitable materials
Materials should be environmentally friendly, biodegradable and certified. Eco-friendly corporate apparel is often based on organic cotton, linen or tencel. Dyes and prints are also important – it is best to choose advertising garments printed using an environmentally friendly method.
3. the manifest origin of the products
More and more companies and consumers are paying attention to where clothing comes from. Transparency in production avoids so-called greenwashing, or dishonest green marketing.
See how corporate clothing is produced in a local sewing room:
4. selection of actually useful products
It’s not a matter of ordering a large quantity of promotional apparel that will end up in the closet and never be worn, or worse, end up in the garbage right away! It is better to bet on corporate clothing for employees that is comfortable, aesthetically pleasing and willingly worn. In this way, personalized clothing actually fulfills its function instead of generating unnecessary waste.
5. use of environmentally certified clothing
Eco certifications such as GOTS are not the only indicator of eco-friendly clothing. Also worth noting:
- OEKO-TEX Standard 100, which means the fabric is free of harmful chemicals.
- Fair Trade, which guarantees fair working conditions and fair wages for workers.
- Cradle to Cradle, which certifies garments designed to be recycled.
- Bluesign®, which refers to the responsible production of textiles with minimal environmental impact.
Eco-friendly corporate clothing vs ESG
More and more companies are pursuing sustainability and adhering to the principles of ESG (Environmental, Social, and Governance), or responsible environmental, social, and governance. Eco-friendly corporate apparel fits perfectly with these values, which can be crucial in building a company’s image.
Remember that you can also have an ecological approach to advertising products like all sorts of gadgets that will diversify your company’s merch.
Eco-friendly corporate apparel is not just a passing trend, but the future of the textile industry. Choosing GOTS-certified apparel allows companies to combine care for the environment with high quality and ethical production. By opting for printed corporate apparel from a proven promotional apparel manufacturer, companies can not only minimize their impact on the environment, but also build a positive brand image in line with ESG principles.
