MerchUp appeared as an exhibitor at June’s EMBRACE Festival in Berlin. In addition, we created t-shirts for the EMBRACE team, in which they were visible at the event.
About the client
EMBRACE Festival is a progressive family of brands that is part of Bertelsmann Investments. The organization combines innovative offerings from the areas of recruitment, retention and HR technology. The EMBRACE team is united by a common goal: they want to make the world of work more humane, optimistic and technological. They believe that every person deserves the best possible job and employer.
Client’s needs
This time we were the ones who came up with the proposal to collaborate on the event, and so we created t-shirts for EMBRACE, which were worn by their team during the EMBRACE Festival. The main goal was to produce apparel that would not only be comfortable, but also eye-catching and reflect the values and professionalism of the brand.
Final design
On the back of the t-shirts we placed a unique EMBRACE print. It is a distinctive and striking design that attracts the attention of festival attendees.
Collaboration results
The results of our cooperation with EMBRACE were visible during the festival and were impressive! T-shirts with a unique print on the back were very positively received by the participants, attracting their attention and generating interest in the brand. In addition, they made it easy to locate the event organizers.
