Employer Branding Marketing

Forvis Mazars x MerchUp: personalized hoodies after brand rebranding

How were the sweatshirts used as part of the brand’s post-rebranding activities?

Following the rebranding, Forvis Mazars was keen to highlight its new brand identity in a way that would engage employees while creating a sense of unity. They decided on personalized sweatshirts that not only reflected the new visual identity, but also became a practical and stylish part of the team’s daily attire.

About the client

Forvis Mazars operates in the audit and advisory services market in Poland and around the world, emphasizing quality, professionalism and a modern approach to business as part of its services. Rebranding the brand became an opportunity for them to introduce positive energy and new image elements, which resulted in the idea for personalized sweatshirts.

Client’s needs

Forvis Mazars was looking for a clothing manufacturer to provide personalized,high-quality sweatshirts that would perfectly match the company’s new corporate identity. They wanted the gadgets to be not only aesthetically pleasing, but also practical, so that they would be willingly worn by male and female employees both at work and on a daily basis. The personalized sweatshirts were to become a symbol of a new stage in the brand’s history, emphasizing its energy, modernity and visual consistency.

Final design

MerchUp delivered personalized sweatshirts that met all the client’s expectations. The products were made of high-quality materials and decorated with computer embroidery, which guaranteed durability and an elegant appearance. The new Forvis Mazars merchandise piece was created in five custom colors, specifically chosen to match the company’s new identity.

Collaboration results

During the Summer Party event, organized to celebrate the brand’s rebranding, personalized sweatshirts were given to all employees – about 400 people in total! The gadgets were enthusiastically received, and the personalized sweatshirts became one of the most recognizable elements of the new brand identity. The recipients appreciated most the colors and quality of the sweatshirts! What’s more, the team wears them very often – both in and out of the office, which shows how well they were tailored to their needs.

Event after rebranding of the company, employees in mazars hoodie
Forvis Mazars team at the event after the company’s rebranding in new hoodies whose colors delighted!

Opinion on cooperation

In cooperation with MerchUp , they particularly appreciated the professionalism of the project supervisor, Michal Gierello, who efficiently responded to any questions and guided the company through the entire order process with attention to every detail.

Customer review

We are delighted with the quality of the product, workmanship and the whole process of producing sweatshirts and caps. In particular, the sweatshirts have stolen the hearts of our employees. We can certainly recommend MerchUp and we will definitely come back to you for future projects.

Joanna Ignaczak Head of Marketing and Communications, Forvis Mazars

Thanks to a successful partnership with MerchUp, Forvis Mazars gained not only aesthetically pleasing and functional personalized sweatshirts, but also a way to build brand image and strengthen relationships within the team. Sweatshirts have become an integral part of the daily life of male and female employees, which proves their usefulness!