Traffit x MerchUp: Branded hoodies in Traffit Experts campaign

Company merch can be creatively used in a variety of marketing and employer branding campaigns. A great example of this is Traffit Experts campaign, in which Traffit used branded hoodies dedicated to their project. The hoodies went to brand ambassadors, effectively enhancing brand recognition and engaging the audience in the project.

Sweatshirts as flagship merchandise item

Traffit ‘s branded sweatshirts are a well-associated promotional gadget that they use in their employer branding activities primarily on a daily basis.

At Traffit, our key piece of merchandise is the sweatshirt. A sweatshirt is given to every new employee when he or she starts work, but also for every subsequent work anniversary, meaning a year worked in our company.

Anika Osmólska

Traffit

Best of all, employees are eager to wear the branded hoodies they receive, which influences their commitment and sense of belonging to the team. Visiting the Traffit office, you will immediately notice team members wearing different versions of their sweatshirts!

It’s kind of a key element across the industry. We can see different Traffit employees in different colors, and what we’re happy about is also that this is really something they use.

Adrian Wolak

Traffit

Traffit Experts hoodies design

For the Traffit Experts sweatshirt project, their team relied on our bestseller, which is a proven cut already among hundreds of our clients – the MerchUp hoodie.

This model has a double-layered hood, welts at the hem of the sleeves, as well as at the bottom of the sweatshirt. In addition, numerous personalizations that we can also make, starting with modifying the strings, the colors of a particular element, or the entire cut of the sweatshirt in general.

In this design, we opted for a brown color with white round strings with silver elements.

We printed Traffit Experts using the DTF method, an extremely durable decoration technique that is perfect for corporate apparel. Thanks to its high resistance to washing and heavy use, DTF prints retain their quality and saturated colors for a long time, making this method an ideal choice for such projects.

Use of hoodies in the campaign

Knowing that it’s our flagship product, we also bet on it in our Traffit Experts project, because it is most associated with our brand.

Anika Osmólska

Traffit

Traffit Experts sweatshirts went to brand ambassadors actively involved in the project to support the development of the Polish HR industry, build a community of experts and spread education in this area.

In the Traffit sweatshirt I feel like a legitimate ambassador of this brand. It is warm, pleasant, not only for autumn evenings, but also cooler mornings – a perfect gift and I am proud to wear it and represent Traffit.

Karolina Kolosowska

Traffit Expert

The sweatshirts aroused enthusiasm not only among the Traffit team and their ambassadors, but also throughout the HR community – especially on LinkedIn, where they received an extremely positive response. Numerous warm comments under the publications confirmed that this form of promotion not only attracts attention, but also builds engagement and strengthens relationships in the industry.

Our collaboration with Traffit is a perfect example of how the creative use of corporate merchandise, or in this case branded sweatshirts, can not only increase reach and reach a wider audience, but also effectively build brand recognition, strengthen its visual identity and emphasize the values and mission of the project.