Building a brand image that stands out from others requires creativity and an out-of-the-box approach. Traditional business cards, while still having their place, are increasingly giving way to modern solutions. One such solution is corporate clothing, which is becoming not only a practical item of clothing, but also an effective marketing tool. How to use its potential to be a reliable showcase for the brand? How to use promotional gadgets as part of such activities as well? Let’s find out!
Corporate apparel as an alternative to traditional business cards
Does a business card have to be paper? Absolutely not! Modern marketing is the art of attracting attention, and corporate clothing with logos is a great way to stand out from the competition. For example, instead of a traditional business card, you can give a customer socks printed with your company’s logo. You can then put all the necessary contact information on the product label, such as your website address, phone number or QR code with a link to a contact form. Such a gift is practical, nice to receive and, above all, memorable. And, as you know, socks will come in handy for every person and you can never have enough of them!
At MerchUp, we like to use such a solution at industry events where we appear as an exhibitor. Not only do visitors get a small and stylish gift from us, but we don’t generate more flyers, and the contact information stays with them in physical form anyway! 😀
Advertising gadgets with logo as a business card – creativity at your fingertips
You don’t have to limit yourself to just apparel – corporate merchandise also includes promotional gadgets with your logo. And within them there are many other products that will work well as business cards. Check out some of our ideas!
Reusable bottles with a QR code that leads recipients and recipients to your website. This is a good option for day-long events, where gift recipients will be able to use them right away to avoid generating additional trash in the form of plastic bottles. What’s more, they’ll then take them home and be able to use them for up to years!
Company-printedpowerbanks , which are a widely appreciated technological gadget for their high utility. A QR code will also work great on them, which can lead to a specially prepared landing page. This is a great solution especially in the IT industry!
Promotional notebooks or pens are classic elements of corporate merchandise, which are worth having! The pen has a small printing area, so here we advise against QR codes or other additional information, but with notebooks we have a lot of room for action! These logoed gadgets will literally work for any occasion!
Business card as a form of brand representation
Every product that bears your company’s logo is also its business card. That’s why it’s worth ensuring high quality and attractive design. Corporate clothing with logos can not only be functional, but also fashionable and modern, which increases its value in the eyes of customers and employees.
Products you should put your logo on
Printed corporate clothing
T-shirts and sweatshirts with company logos are classics that work for any industry! And personalized apparel, such as jackets and hats, can be a standout piece for your brand at industry events.
Printed promotional gadgets
Logo shopping bags – ideal for trade shows and conferences, and then readily used on a daily basis. Another option is water bottles or thermal mugs, which are practical accessories that can last for years.
Technology gadgets
Powerbanks with your company’s imprint, laptop mats with your logo or laptop covers with interesting graphics are a great gift idea for business partners or an element of a welcome pack for your team.
Stationery
Advertising notebooks, printed pens are classics that will always work! That’s why it’s worth having it on hand. 🙂
Matching products to brand character is key to success
Remember that not all products are worth putting your logo on. The key is to match the gadgets to the specifics of your industry and the way your brand communicates. After all, in one industry a particular gadget may be a hit, but in another it’s more of a knee-jerk. For example, in the wellness industry, towels with a logo may be a great idea, but in the IT sector such a gadget may not be much of a hit.
Classic business cards? Sure, but in a modern twist!
Nevertheless, let’s not immediately send classic business cards completely to the dustbin. Because although we increasingly rely on creative solutions, classic business cards still have their place and recognition . Ale tym, co warto zrobić, jest ich unowocześnienie, na przykład poprzez wprowadzenie takich elementów jak:
- QR codes leading to a website, profile on LinkedIn or portfolio.
- A modern design that reflects the character of your brand.
- Taking care of the ecology, that is, the proper choice of raw materials from which they are made, and, in turn, thinking about the number of pieces you decide to print, so that they do not later end up wholesale in the trash without being used.
Why is corporate apparel the best business card?
Printed corporate apparel not only builds brand image, but also creates a sense of belonging to a brand, both among employees and its ambassadors or customers. For example, company logo clothing for employees is a great way to strengthen their identification with the brand, while also making them stand out at industry events.
Corporate apparel is more than just a piece of clothing – it is an effective marketing tool and a showcase for your brand. Personalized clothing, promotional gadgets and modern business cards allow you to build a consistent image and attract the attention of customers and business partners. By investing in high quality products and creative design, you gain not only publicity, but also satisfied customers and employees who are eager to promote your brand on a daily basis.
