An important part of building a cohesive corporate image is corporate apparel. Regardless of the industry, personalized corporate apparel helps to strengthen the company’s corporate identity, integrate internal teams and increase brand recognition outside the walls of the organization. Why do companies invest in corporate apparel and which garments are an absolute must-have for any organization?
Why invest in corporate apparel?
Strengthening brand identity
One of the main reasons companies choose to create their own corporate apparel is to build a strong brand identity. Consistent design, well-chosen colors and high-quality materials make it easy for employees and customers to identify with a brand and feel a part of it.
Professional corporate image
Printed corporate apparel allows you to create the image of a professional and well-organized company. Male and female employees dressed in uniform corporate clothing with the logo give the impression of cohesion and commitment to the company’s mission.
Motivation and team integration
Corporate apparel can build a sense of belonging to the organization, thereby strengthening the team’s commitment to the company. Male and female employees are all the more likely to wear company clothing, if they are aesthetically pleasing and well-made.
Promoting the brand and increasing recognition
Printed promotional apparel is a great way to promote your brand outside of the workplace. Whether it’s corporate sweatshirts, T-shirts with company logos or personalized socks – any of these garments can become mobile advertising for the company!
5 closet items you must have as corporate apparel
1. corporate sweatshirts – comfort and versatility
Sweatshirts with company logos are one of the most frequently chosen corporate apparel items –for years it has been in our summaries TOP 1 among our bestsellers! Why? They are comfortable, practical and can be worn all year round! They work great both at work and outside of work. And most importantly, you can decide on their different cuts, and the space for branding is really large! The personalized print looks great on the front as well as the back of the sweatshirt, plus you can go crazy with the sleeves, choice of cords and many other modifications!
Customization possibilities
- Embroidery, silkscreen, DTF
- Various cuts – hooded sweatshirt, classic hoodless sweatshirt, unbuttoned sweatshirt, oversize sweatshirt, university style baseball sweatshirt or the more classic one
- Color personalization – the color palette is long and wide
- Personalization of string and trims – strings can be round, flat or completely removed from the design, in addition, you can decide on the color of the eyelets, string trims and much more
We also recommend reading our article on options for personalizing garments and how the different types of embellishments differ.
Frequent use of corporate sweatshirts
- Part of the welcome package for new male and female employees
- A gift for the team to celebrate holidays, work anniversaries or other special occasions
- Promotional gadget for customers
- Team attire at industry events
2. brand logo t-shirts – the basis of any corporate collection
Printed promotional T-shirts are one of the most versatile items of corporate apparel. With a wide selection of styles – from classic T-shirts to polo shirts – they can be tailored to suit a company’s various needs. And making consistent T-shirts and sweatshirts is an especially attractive option!
Customization possibilities
- Embroidery, silkscreen, DTF
- A variety of cuts – classic shirts in men’s or women‘ s versions, polo shirts, oversize or relaxed fit t-shirts or longsleeves
- Color personalization – we will match the color according to the brandbook
- Personalized tags – both internal and external such as flag tags, which are tags placed in the side seam of the shirt
Frequent use of corporate shirts
- Promotional apparel for industry events in warmer months
- Corporate clothing for HR, sales and marketing teams
- Prizes in the company’s competitions
- Team attire during active company integrations
We also recommend an article on where to place your logo on a company T-shirt.
3. personalized socks – a detail with a WOW effect
Company logo socks are another extremely popular item of corporate merchandise! Small, affordable, and most importantly, very impressive pieces of corporate apparel! They are stylish, practical, and are popularly worn on a daily basis. You can bet on more classic and elegant solutions like terry socks with marku logo embroidery or the crazy, colorful and patterned ones!
Customization possibilities
- Embroidery
- Matching the design to the brand’s visual identity
- Various lengths and materials
- Different versions of socks – terry, classic or even sporty
Frequent use of corporate socks
- Part of the company dress code at joint events
- Gift for customers and business partners
- Gift for visitors to the company’s booth at industry events
4. corporate fleece sweatshirts – warmth and standing out
Fleece sweatshirts with company logos are the perfect solution for colder days. They are comfortable, practical and work well in the field, which is why they are often chosen by companies in the construction, logistics or event industries. But! The popularity of fleece is growing and in streetwear, so if as a company you want to show your modernity and be on trend this is a great choice for you too to stand out and create a different version of the classic cotton sweatshirts!
Customization possibilities
- Embroidery, silkscreen, DTF
- A variety of cuts – fleece with a stand-up collar, zip-up fleece sweatshirt, oversize f leece
- Choosing the thickness and type of fleece
- Possibility to use GOTS-certified material
Frequent use of corporate fleece
- Clothing for field workers
- An element of a winter gift for the team, for example. on the occasion of the holidays
- Gift during team building trips
5. branded baseball cap – functionality and protection
Company logo hats are not only a stylish accessory that everyone loves, but also a functional piece of corporate apparel. They work well in both summer and winter, and their versatility makes them eagerly worn by employees and customers. And a well-made baseball cap comes in handy in the closet of anyone and everyone on a daily basis!
Customization possibilities
- Embroidery or printing
- Finishing the cap
Frequent use of caps with logos
- Corporate clothing item for event teams
- Accessory in corporate promotional campaigns
- Some welcome packages for new male and female employees
Corporate apparel is not only a way to build a consistent corporate image, but also a tool to support team integration and brand marketing. Choosing the right clothing as part of the merchandise – such as corporate sweatshirts, printed promotional T-shirts or personalized socks – allows for effective promotion and increased recognition of the company. And by the way, such gifts make time very pleasant for team members!
It is worth remembering that the most important aspect of any corporate apparel is its attractive personalization, made with attention to detail. Properly designed printed corporate apparel makes employees and customers eager to wear it, and this increases its effectiveness as an advertising medium. Most importantly, whether you’re running a large corporation or a rapidly growing startup, properly selected corporate logo apparel helps build a strong, recognizable brand. All you need to do is analyze your budget and create something that addresses your specific needs!
