The office space is not only the place where the team performs its professional duties, but also the environment that shapes the organizational culture and affects the atmosphere in the company. A well-designed visual identity makes employees feel part of the team, and the brand is perceived as cohesive and professional, which also positively influences customer relations.nOne of the simpler yet effective ways to emphasize the company’s image is visible company merch in the office.
Research conducted by the BPMA(British Promotional Merchandise Association) shows that 79% of people who received a promotional gadget felt appreciated as a result. Moreover, 44% of employees admit to having more than four company gadgets on their desk. The most commonly used are pens (66%), notepads (43%), mugs (20%) and mouse pads (17%). This is a clear indication that logoed office supplies and other merchandise items included in a company’s office can effectively build relationships and strengthen brand identity.
Why is in-office corporate merch crucial to a brand?
Strengthen brand identity and recognition
The office space should be visually consistent with the brand identity. Company merch in the office – from logoed corporate apparel to printed office supplies to technology gadgets consistent with the brand’s branding – emphasizes the company’s professionalism and makes its image consistent on many levels. When both employees and visitors see consistent branding elements in the office, the brand becomes more recognizable and its values are easier to remember.
Building a sense of belonging and appreciation among employees
Male and female employees who feel part of an organization are more committed and loyal to their company. That’s why clothing with the company logo or personalized gadgets can become team spirit-building elements. In addition, giving corporate gifts makes employees feel noticed and appreciated.
Better organization of work and functionality of office space
Merch in the office is not only about aesthetics, but also practicality. Office supplies with logos, such as notebooks, pens, mouse pads and organizers make daily work more organized, while enhancing the company’s image and sense of belonging.
How to use corporate merch in the office? Clothing and gadgets with logos in action
Necessary work tools
Practical office supplies and corporate gadgets are one of the easiest ways to incorporate corporate merchandise into daily office operations. Pens, notepads, folders and mouse pads are items that employees use every day. Thanks to personalization, they not only make it easier to organize work, but also strengthen the visual consistency of the company.
Details that create atmosphere
A coffee or tea break is a moment of relaxation during the working day, and mugs with company logos can become an integral part of company culture. They give the office a personalized touch, plus reduce the number of disposable dishes. And in addition to the logo, they can have additional personalization on them! Similarly, printed water bottles, which fit in with the ecological approach and support the habit of regular water drinking.
A unique addition in the office, I can also be plants on the desks, which everyone can grow from mini seeds that will be given as a gift from the company!
Building a team identity
Corporate clothing with logos, such as T-shirts, sweatshirts or fleeces, can be part of the daily dress code or designed for special occasions, such as office events or team-building trips. Personalized promotional apparel not only affects the perception of a company as professional, but also strengthens the identification of employees with the brand. Above all, it is also extremely useful! By taking care of the attractive design of the marking and the product, you will also ensure that it is willingly and frequently worn.
Merch for office events and integrations
Office events, such as team-building events, company holidays or workshops, are excellent opportunities to use company merchandise. Logo mugs, stickers, T-shirts or gadgets related to specific events can serve as a souvenir of the event and at the same time emphasize its unique character.
Gifts for employees
When birthdays or work anniversaries of your team come around, it’s a good idea to have gifts waiting for them on their desks. Company merch is a great idea to use for just such occasions! Company-printed apparel, personalized office gadgets or exclusive corporate kits can be given on birthdays, work anniversaries or other important events. These kinds of gestures not only strengthen relationships within the team, but also show that the company cares about its people.
What employee products do we recommend as company merch in the office?
To enhance corporate merch in the office, consider personalized accessories. For example, felt laptop covers will not only protect the equipment, but also emphasize the company’s professional image. Lunch boxes with a bamboo lid are an eco-friendly solution that will encourage employees to eat healthy while promoting the brand’s eco-friendly values.
For active lifestyle enthusiasts, you can choosesports yoga mats or massage rollers with your company logo, which can be an attractive accessory to support the health and well-being of your team. All of these products can be aligned with your company’s corporate identity to create a cohesive and functional work environment. And this is just a small part of the possible options! It’s worth letting your creativity run wild.
Company merch in the office is not only a way to increase brand recognition, but also a tool that has a real impact on the atmosphere in the workplace. Personalized office supplies, imprinted corporate apparel and other promotional gadgets help build a professional corporate image, strengthen team identity and enhance work comfort.
