Building brand identity, brand recognition and relationships with customers and employees? That, among other things, is what corporate merch helps! But what’s the meaning of “company merch” and why is it worth investing in it? You can read a few words about it and tips on how to plan and use company merch wisely in 2025, right here.
What is corporate merch and why is it so important?
Company merch is clothing and accessories printed with a company’s logo or other branding, which are used to promote the brand and build a relationship with its audience. It’s something everyone encounters on a daily basis – sweatshirts, T-shirts, socks or backpacks with brand logos. However, not every organization uses quality products and, moreover, locally produced ones. It’s worth changing this, because it’s the carefully crafted, personalized clothing or gadgets that have great potential in building a positive corporate image.
Why invest in quality company merch?
Stand out with sustainable practices in corporate merchandising
Candidates and clients are increasingly paying attention to companies’ sustainability efforts.
By producing locally, companies can not only support the domestic economy, but also reduce their carbon footprint. Printed corporate apparel becomes a symbol of care for the planet and a conscious approach to production. It is crucial to choose organizations that openly communicate the source of their products, available certifications or carbon footprint.
Bet on building relationships through corporate gifting
Corporate merchandise is an excellent way to strengthen relationships – both with a company’s employees and its customers. Small gifts, such as an oversize t-shirt with the logo or personalized bags, help to increase connectedness with the brand while promoting its image in everyday life.
Strengthen the positive image of the organization
Quality printed promotional apparel builds a positive image of the company as a place that focuses on attention to detail and a high level of appearance. Carefully crafted products with attractive design are used by the recipients for years, giving the company’s logo greater visibility and longevity in the minds of the recipients – and this allows you to reach more widely than just your existing customers!
How do you implement corporate merch in your organization?
Start with a strategy – planning matters
Producing corporate merchandise requires a thoughtful approach. Ordering small quantities on a regular basis is usually costly and inefficient. What’s more, products can then differ from one another – the quality and appearance of a particular product or its decoration. That’s why it’s a good idea to plan your inventory for the long term – this not only lowers the unit price when purchasing, but also allows you to better manage the logistics and consistency of your company’s merchandise.
A comprehensive approach saves – including time!
One of the challenges associated with corporate merchandising is its logistics – warehousing and distribution. This part of the process can be cumbersome and put additional strain on internal teams, so we recommend working with companies that handle the subject comprehensively, like us! 🙂 At MerchUp , we offer end-to-end solutions – from design and production to warehousing and parcel shipping. This makes the whole process simpler and more efficient. And most importantly, neither do you have to worry about packing the packages, nor about storing them, and shipping them at all! We take everything on ourselves.
Merch as an employer branding tool
Company merch is one of the important elements of employer branding. An example is a welcome pack for a new employee. Thanks to it, on the very first day of work you bestow him with a branded sweatshirt, which accompanies him both in the office and in everyday life. Then, on his or her birthday, you give him or her a small gift, such as socks with the company logo – you show that you remember important moments, while building a positive relationship. For the holidays, you can include sweatpants with your team’s important slogan or a backpack with the logo, which further strengthens the employee’s or employee’s identification with the brand.
With such actions, you again create a consistent image of the company as a place that cares about its team. In addition, apparel with the company logo visible on the team’s social profiles or at events positively influences the perception of the organization by potential candidates and clients. It seems like a small thing, but it definitely makes a difference in the long-term building of brand awareness and visibility.
Company merch is a marketing tool
Custom-printed apparel is an important tool for brand promotion. Whether you hand out merch to customers at events or use it in loyalty activities, promotional apparel increases your brand’s visibility. The more thoughtful the design and quality of the product, the more likely it is to become an everyday staple in the closet of the user or wearer.
Thus, implementing corporate merchandising is an investment that can bring many benefits in just as many areas. Starting with increasing brand recognition, building relationships with employees and customers, and supporting sustainability. Carefully planned printed promotional apparel can become an integral part of your company’s marketing and employer branding strategy. That’s why it’s worth approaching the subject comprehensively and taking advantage of the experience of manufacturers such as ours – remember that we offer full support at every stage of the project.
