Employer branding is a key part of building a company’s image as an attractive employer. Activities that strengthen relationships with male and female employees and build an emotional bond between them and the company are among its key elements. One of the most effective tools in this area is merch in employer branding campaigns, i.e. personalized apparel and gadgets with the company logo. Why should you rely on corporate apparel in your employer branding campaigns, and how can you do it successfully? We have some tips!
Why is merch an ideal tool in employer branding campaigns?
Merchandising, or personalized clothing and gadgets, have long been used in marketing. However, their potential in employer branding is sometimes underestimated. Meanwhile, well-designed printed corporate apparel or corporate clothing for employees is not only an element of brand promotion to the outside world, but also an effective tool for building bonds within the organization – and that translates into their commitment. and this translates into their commitment!
What are the benefits of using corporate apparel in employer branding?
- Strengthening organizational identity
Employees who wear clothing with the company logo feel more connected to the brand. Corporate apparel builds a sense of team membership and emphasizes shared values. - Brand Visibility
Printed promotional apparel is mobile advertising that strengthens brand recognition among customers, business partners and prospective employees. - Motivation and rewards
Personalized apparel, such as T-shirts, sweatshirts or caps, can be a form of reward for employees, which has a positive effect on their engagement. - Increasing the company’s attractiveness in the job market
Attention to detail, such as high-quality personalized clothing, demonstrates the company’s professionalism and attracts the best candidates and applicants.
Corporate apparel in employer branding campaigns – how to use it effectively?
1. create a unique printed corporate apparel design
The basis of a successful campaign using merchandise is a well-thought-out design. It is worth betting on originality and quality of execution. It’s best to work with companies that offer a comprehensive approach in the implementation of merchandising projects – from free visualization, to production, to logistics (that’s how we work at MerchUp! :p). Personalization of apparel allows you to customize each item to your company’s needs – from cut, to color scheme, to company logo prints.
Some design tips for corporate apparel:
- Choose timeless cuts and colors that suit the team’s preferences. But! Also keep in mind the new trends – for example, you can replace the classic kangaroo sweatshirt with its oversize version!
- Include a clear and aesthetically pleasing company logo. You can also add slogans that promote the organization’s values. It’s worth remembering the minimalism here, so that corporate apparel is willingly worn. More catchy designs are also a great way to go – as long as the design is attractively designed.
- Keep in mind the quality of the materials – logo corporate clothing should be durable and comfortable to wear. The place where they are made, the material they are made of, the quality of the stitching are important elements that affect the overall design.
2. use promotional apparel in team integration
Clothes with company logo for employees are perfect for integration events, such as company trips, training or team-building. They can become a symbol of unity and common purpose. It is worth thinking about clothes with your own imprint, which will be worn with pride, for example, during sports competitions or other company initiatives. And then probably also outside company-related events!
Examples of specific applications?
- Printed T-shirts for participants in the company’s charity run
- Sweatshirts with the company logo given to employees during a team-building trip as a gift pack
- Baseball caps or jackets for outdoor events
- Oversize T-shirts for company representatives at industry event
- Team sweaters with brand branding at holiday events
3. Merch as a recruitment tool
Printed promotional apparel can also be used in recruitment processes. Giving a personalized gadget, such as a T-shirt or bag, to candidates during a recruitment meeting is a subtle way to build a positive impression of the company. Such an investment emphasizes professionalism and attention to detail.
4. promote goodwill with personalized apparel
It is worthwhile for corporate clothing for the team to convey the company’s values. For example, if an organization promotes an eco-friendly approach, custom-printed apparel should be made of environmentally friendly materials. Giving employees or customers high-quality, eco-friendly promotional apparel will emphasize the company’s commitment to pro-social activities.
Local production is also key, as it supports economic development and creates jobs in the region, demonstrating the company’s commitment to building strong communities. Choosing local suppliers reduces the carbon footprint, reducing emissions associated with transporting goods over long distances. This is an action in line with the idea of sustainability, which is increasingly being pursued by conscious brands. Local production also allows for better quality control and adherence to ethical standards in the manufacturing process. Companies that rely on local producers demonstrate their values in practice, reinforcing their image as a responsible and conscious employer.
5. storage and distribution – bet on convenience
A professional employer branding campaign is not only about creative design and production of merchandise, but also about efficient logistics. It is crucial to provide adequate storage space for gadgets and to distribute them efficiently so they go where they are needed.
It is worth keeping this in mind, especially when the company does not have the space to store larger quantities of products. The optimal solution often turns out to be ordering a larger batch at once – this allows not only to reduce unit costs, but also to avoid additional expenses associated with subsequent productions. Proper planning and storage is an investment with long-term benefits.
Merch in employer branding campaigns is a powerful tool to build engagement, strengthen organizational identity and promote company values. Company-printed apparel combines functionality, aesthetics and emotional value, making it an indispensable component of marketing efforts aimed at male and female employees.
If you’d like to learn more about personalization options, contact MerchUp and create unique merch for your business!
