The birth of a child is one of the most important events in life for many, and it’s an important moment for an employer to show that you remember your employees at such times. Baby boxes for employees are an increasingly popular way to show care and maintain good relations within the company. A small but well thought-out gift can make young parents feel truly appreciated. Why introduce baby boxes into company culture, how to compose them to make them universal?
Why prepare baby boxes for employees?
Companies rely on work-related benefits – medical packages, sports cards or training. Over the past few years, corporate gifting, i.e. gifting employees on various occasions, especially using apparel and gadgets with brand logos, has also increased in importance. This is due to the fact that Support in the private lives of employees builds relationships in a completely different way. By the same token, baby boxes are not only a gift for the baby, but also a signal that the company remembers its people, even when they are on parental leave.
The benefits to the company cannot be overestimated. Building loyalty among employees makes them feel appreciated, and this makes them less inclined to look for a new job. In addition, good employer branding attracts the best candidates and applicants, because a company that cares about its people gains a reputation as a friendly employer. And don’t forget about team relations – small gestures, such as gifts for new parents, strengthen bonds and make employees more willing to return to work after parental leave. And the rest of the team feels involved then, too!
How to create a baby box that is versatile?
There is no one perfect set, but it is worth betting on versatility. How to compose a baby box so that it suits both mom and dad, and is practical at the same time?
Opt for neutrality
We do not always know the gender of the baby, so it is advisable to choose neutral colors – beige, gray, pastels, and the best option is corporate colors! Most importantly, the materials should be safe for the newborn’s skin – it is best to choose organic cotton, muslin or bamboo.
Use corporate elements
The baby box is also a great opportunity to relate to the company – but subtly! Printed corporate apparel can be both cute and fun. So after you’ve chosen some practical products for fresh parents, consider personalization! Put your logo and catchy, humorous slogans on the clothes that also subtly relate to what you do as a company.
Remember the parents!
A baby box does not have to be exclusively for a toddler. If your budget allows for more craziness and products, it’s worth throwing in a small gift for the parents too – both mom and dad! The options are many, it could be, for example:
- A thermal mug for coffee, which will now be needed more than ever
- A cotton T-shirt with a funny caption, such as “Full-time dad” or “Mom-boss in two worlds.”
- Personalized greeting card – a few warm words created just for them
An example of a baby box – how do we do it at MerchUp?
At MerchUp, we focused on personalization and direct reference to what we do. Therefore, our company baby box is a combination of practicality and brand references in the form of clothes and small accessories.
Personalized unzipped hooded sweatshirt
The baby sweatshirt is made of newborn-friendly material – 85% organic cotton, 15% polyester. We opted for natural, cream colors of the whole of our box to create a cohesive whole. Of course, the baby sweatshirt is personalized!
We opted for our logo on the front, and printed on the back with the words 100% customized merch, 100% cuteness.
Sleepwear with inscription
Sleepwear, or body baby forming a set with a sweatshirt, through a consistent color and design. This time we focused on the inscription: #teamMerchUp from day one, to give a warm welcome to the new mini-member of our team!
Plush Teddy Bear
The plush teddy bear is definitely our favorite in the baby box! The teddy bear is wearing a blue sweatshirt with the MerchUp logo – a reference to our bestseller, but here in miniature!
Muslin pillow
Muslin pillow is, next to the clothes, another extremely useful gadget for parents, and in order to refer to our brand we placed a minimalist label with the MerchUp logo.
Greeting card
A must for any gift box, including baby boxes! A card with a personalized message for parents is an opportunity to convey some warm words.
Aesthetic packaging
We opted for a box in our corporate style. This makes the whole look cohesive and beautiful!
Each item in this set matches our brand – both through the choice of colors and the slogans on them. This is not only a gift, but also a way to build a community around the company!
Looking for more inspiration? In the report “Corporate Gifts that Build Relationships. A report on corporate gifting in Polish companies” (report available for download here) in Izabela Ciszewska’s article, you will also read how DCG approaches baby boxes.
Baby box in 2025 – why is it a must-have?
Companies are increasingly investing in benefits tailored to the real needs of employees. A baby box for a newborn is not only a gift, but also a form of appreciation and relationship building.
If you are thinking of introducing such a solution in your company, it is worth ensuring consistency with your brand image. Personalized clothing, subtle corporate accents and thoughtful accessories will make the baby box more than just a gift – it will become a symbol of care and commitment.
